After almost ten years of attempt, Apple Finully resigned last year’s efforts to make an electric car and canceled a project that had soaked $ 10 billion.
Last year, however, in China, Xiaomi electronics manufacturer introduced its first electric, because after just three years of development and supplied 135,000 vehicles. In 2025, this number was promised to double this number.
Xiaomi’s ability to succeed where Apple could not show how China thoroughly dominated the supply chain for electric vehicles. Chinese companies have weakened electric vehicles. The Xiaomi was able to obtain components quickly and cheaply by tapping this infrastructure.
More Chinese companies with electric vehicles – including the Leapmor, Li AUTO and SERES – begins in their intensive competition on the large automotive market for years to produce cash burning.
And Xiaomi is not the only Chinese consumer electronics company that has branched into electric vehicles. The telecommunications giant Huawei, which the US government has been in sanctions and legal measures for years, produces automious driving software. Huawei has joined several Chinese car workers, included in Seres Group and state -owned companies Saic, Baic and Chery.
Xiaomi has long been compared to Apple. It was betting that his rivals were in a hurry to imitate, such as selling their low -cost phones with high design mainly online. Its CEO Lei Jun, even dressed as a co -founder of Apple Steve Jobs, in jeans and a black shirt, for the first start of Xiaomi in 2011.
The first electric car Xiaomi was Busht Out: SU7, four -door sedan with artificial intelligence last March that can help with parking, play movies for passengers and home appliances Xiaomi from the road. Lei said his goal is that IT performance likes Porsche. But for $ 30,000 it’s a quarter of the price.
Xiaomi produces all types of electronics, ranging from robots to air conditioning, which are connected via its operating system and controlled in its application. SU7 is in some respects just another gadget. It can use data collected from other devices about the daily routine of the driver to determine the best time to charge the car battery.
“Xiaomi really started to infiltrate your home,” said Gary NG, economist of Natixis Corporate & Investment Banking. “Everything is connected together and that’s something other companies could not do.”
While SU7 earned Xiaomi only a small fraction of the sales of the best Chinese electric vehicle manufacturers, Xiaomi is building Xiaomi among Chinese companies that deal with the main blow to the long command of foreign cars on the Chinese premium cars market. In the year since the sale of SU7, Porsche is supplied in China nearly 30 pierients.
On Thursday night in Beijing, Xiaomi released the top version of the Su7 Ultra along with the premium version of its latest smartphone. The company introduced a splendid car trailer by racing a prototype around the German Nürburgring Racetrack, where Xiaomi said it set a record for “the fastest four -door sedan”.
Xiaomi also plans to release a sports utility vehicle, YU7, this year, according to regulatory submissions in China.
Chinese with electric vehicles benefit from billions of dollars in government support, which helped them control the supplier chain up to the minerals inside the car batteries. This early edge helped two Chinese companies, the current technology company Amperex – known as Catl and added to the list of Chinese military companies Pentagon in January – has become the world’s largest manufacturers in the world.
Xiaomi used this supplier chain to its advantage. Her cars contain batteries from Byd and Catl. He was able to start producing SU7 quickly at a corporate factor and construction workers in Beijing work on the second factor.
The whole production capacity helps Chinese electric vehicles to move from development for a much shorter time than traditional automakers in China, allowing them to bring new models to the market quickly and focus on the production of software that can continue, said Stephen W. Dyer, Asia Automotive, Alixparters.
Intensive competition at home was pushed by many Chinese car manufacturers to flood the global automotive market with affordable electric cars. Last year, his resident sold more than four million new cars worldwide.
It is only a matter of time before Xiaomi cars are on the road in front of China, Cui Dongsh, General Secretary of the Chinese passenger, because the association.
The popularity of Xiaomi as a manufacturer of all types of consumer electronics gave it a deep well of knowledge of Chinese consumer preferences. The first day was delivered SU7, buyers could go to the App Store Xiaomi and get accessories to unload cars such as an analog dashboard and a number of physical switches that connect to the touch screen panel.
“The power of the brand is building Xiaomi in front of many of their competitors,” said the CEO of the consulting company Sino Auto Insights. “That’s what is needed to sell cars around the world, because it’s not just to consume the product, it’s an emotional product.”